Why do we buy things? What exactly motivates us to part with our money? Geoff Ayling’s book "Rapid Response Advertising" provides an excellent list of 51 reasons why people buy. I've included a few below....some may be behind your reasons?....
1. To make more money
2. To save money – this is the most important reason to 14% of the population
3. To attract praise
4. To increase enjoyment
5. To possess things of beauty
6. To avoid criticism
7. To make their work easier
8. To speed up their work
9. To keep up with the Joneses
10. To feel special
11. To look younger
12. To become more efficient
13. To buy friendship
14. To avoid effort
15. To escape or avoid pain
16. To communicate better
17. To be in style
18. To avoid trouble
19. To protect their family
20. To express love
Why do you buy?
Friday, 5 September 2008
Why do you spend your money?
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