Last summer, while I was managing a summer language program in the beautiful city of Cambridge, I happened to come across a small, white-covered book that I found whilst wandering through a second-hand store. The title grabbed my attention: 'It's not how good you are, but how good you want to be'
I paid about a pound for it, returned home and began to read. A short piece of reading material (30 minutes) but somehow Paul Arden, the author manages to inspire and refresh the reader with his thoughts and ideas. A fabulous book which I would suggest you read, even if to inject a well-awaited dose of motivation!
I was saddened to hear that only a few weeks ago, Paul Arden, at the age of 67 passed away. Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK's most successful advertising campaigns – British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. The three most recent books are featured here.
David Hilliyard wrote:"I had the great pleasure/fear working under Paul at Saatchis for 6 years.
He was inspirational.
He was terrifying.
He was sutbborn.
He was passionate.
He was an account mans nightmare.
He was a creatives dream.
He was a pain in the arse.
He was a great tutor.
He was brilliant.
Most of all, he was a good bloke.
The world’s a duller place without Paul."
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